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Fasten Up
A B2B fasteners supplier that needed an ecommerce experience as reliable as the products it sells. We built one on Shopify.
Client
Fasten Up
Year
2024
role
Shopify Developer
Timeline
5 weeks
platform
Shopify
A no-nonsense Shopify build for buyers who buy in bulk.
Fasten Up sells fasteners, bolts, screws, and hardware to contractors and businesses. Their previous site was hard to browse, didn’t show bulk pricing, and had a checkout flow built for casual consumers, not professional buyers.
I rebuilt the storefront on Shopify with a high-density catalog layout, instant-search filters, B2B-friendly product pages, and a streamlined checkout that respects how their actual buyers shop.
The challenge:
A B2B store running on a B2C site.
The previous setup forced contractors to scroll through endless category pages, with no easy way to filter by spec, bulk quantity, or material. Cart abandonment was high on mobile, and the checkout asked for information that B2B buyers don’t typically have on hand.
The approach:
Custom Shopify build engineered for high-velocity B2B buyers.
I redesigned the catalog with advanced filtering, bulk-quantity pricing displayed on product cards, and a “quick order” flow for repeat buyers. The mobile experience now matches the desktop, and the checkout was rebuilt to handle business purchases cleanly.
Numbers that moved.
+38%
Checkout conversion
+52%
Average order value
2.2s
Avg. page load
-31%
Cart abandonment
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