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Thor Kitchen
A premium kitchen appliances brand that needed its Shopify store to feel as professional as the product line. We delivered.
Client
Thor Kitchen
Year
2024
role
Shopify Developer
Timeline
6 weeks
platform
Shopify
A Shopify store as polished as a professional kitchen.
Thor Kitchen sells professional-grade kitchen appliances at premium prices, but their previous Shopify store looked like a discount retailer. Product pages were sparse, the dealer locator was hidden, and the brand’s craftsmanship story wasn’t being told online.
I rebuilt the storefront on Shopify with full-bleed product imagery, detailed spec pages, a clean dealer locator, and an editorial product structure that lets the appliances do the talking. The result earns the prices on the tags.
The challenge:
A premium brand on a mid-range Shopify theme.
Thor Kitchen’s old Shopify store undersold the product line. Product pages used a generic theme layout, the brand story was missing, and the dealer locator was hard to find. High-intent buyers were researching the brand but going to retailers without ever interacting with the official store.
The approach:
Editorial-style Shopify build with premium product showcases.
I designed a custom Shopify theme with large-format product imagery, immersive product detail pages, a brand story section anchoring the homepage, and a fast dealer locator built into the navigation. The storefront now feels like a luxury appliance catalog rather than a discount listing.
Numbers that moved.
+95%
Dealer locator usage
2.0s
Avg. page load
+45%
Product page time
+30%
Spec-sheet downloads
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