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Cordless
A real estate platform representing 500+ properties. We built a WordPress site that makes browsing them feel easy, not endless.
Client
Cordless
Year
2024
role
WordPress Developer
Timeline
7 weeks
platform
WordPress + Elementor
Making 500+ properties feel browsable, not overwhelming.
Cordless represents over 500 real estate properties and needed a website that could handle the inventory without making visitors give up before they found what they were looking for. The old site loaded slowly, had a weak search, and felt like a database.
I rebuilt the site on WordPress with Elementor combined with custom ACF property post types, fast-loading image grids, advanced filtering, and a property-detail layout designed for buyer confidence. Browsing now feels deliberate, not exhausting.
The challenge:
A 500-property catalog that felt like a spreadsheet.
Cordless’s previous site loaded slowly, especially on mobile, and the property search returned too many results with too few filtering options. Visitors couldn’t refine by neighborhood, price band, or property type without going through multiple pages.
The approach:
Elementor combined with custom ACF property post types.
I built a custom property post type with ACF, designed templates in Elementor that pull from the structured data, added fast filtering by location, price, and type, and built a property detail page designed to drive inquiries. Every page is mobile-first and loads under 2 seconds.
Numbers that moved.
+90%
Property inquiries
1.7s
Avg. page load
500+
Properties indexed
+68%
Mobile sessions
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