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BAT
An enterprise energy brand that needed to look as bold as its name. We delivered a dark, cinematic WordPress site engineered for trust.
Client
BAT
Year
2024
role
WordPress Developer
Timeline
5 weeks
platform
WordPress + Elementor
Electrifying a brand that wanted to be seen, not blended in.
BAT is an enterprise energy and technology brand with a tagline that demanded ambition: “We electrify your dreams.” Their old site looked dated, light-themed, and indistinguishable from competitors selling generic infrastructure.
I rebuilt the site on WordPress with a heavily customized Elementor build, dark cinematic aesthetic, gradient accents, and section animations that match the brand’s bolder positioning. Every element reinforces that BAT is not just another vendor.
The challenge:
A brand bigger than its old website.
BAT’s previous site felt generic and corporate, which undercut the brand’s bold positioning. Enterprise buyers landed on the homepage and got no immediate sense of differentiation. The “About Us” was buried, and case studies were missing entirely.
The approach:
Performance-tuned Elementor build with dark mode and confident hierarchy.
I built a custom Elementor theme with a dark color palette, subtle gradient overlays, custom CSS for animations, and entrance effects tuned to feel premium rather than gimmicky. The homepage now leads with the brand promise, followed by social proof and a clear path to enterprise inquiries.
Numbers that moved.
+85%
Time on page
2.0s
Avg. page load
+40%
Enterprise inquiries
A+
Lighthouse SEO score
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