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Cinnabon
A custom WordPress theme and API integration project for one of the world’s most iconic bakery brands. Built to make every visitor crave a fresh roll.
Client
Cinnabon
Year
2024
role
WordPress Developer
Timeline
6 weeks
platform
WordPress + Custom Theme
A WordPress site as warm and indulgent as the brand itself.
Cinnabon needed a digital experience that lived up to its iconic in-store presence. The brand is known for warm rolls, signature aromas, and a feeling of comfort. The previous site felt like a generic franchise template, and the store locator was clunky and slow.
I built a custom WordPress theme from scratch, integrated multiple REST APIs for store locator and online ordering, structured the menu for fast local-search response, and built every section to convert browsing into a store visit.
The challenge:
A global brand on a website that felt local.
Cinnabon’s previous site lacked the emotional pull of the in-store experience. The store locator was buried in an iframe, the menu didn’t reflect per-location offerings, and the site couldn’t talk to the brand’s existing operational systems.
The approach:
Custom WordPress theme with REST API integrations and sensory-rich design.
I built a custom PHP theme with hand-coded blocks, integrated REST API connections for real-time store locator data, and added smooth scroll-triggered animations. The store locator is rebuilt for one-tap directions, and the menu now reflects per-location availability through clean API calls.
Numbers that moved.
+72%
Store locator clicks
1.9s
Avg. page load
+55%
Mobile session duration
100%
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