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René Mouris
A timeless WooCommerce storefront for a Parisian luxury watchmaker. Built to make every timepiece feel like an heirloom.
Client
René Mouris Paris
Year
2024
role
WordPress + WooCommerce Developer
Timeline
6 weeks
platform
WordPress + WooCommerce
Bringing French horology online without losing the romance.
René Mouris is a Paris-based luxury watchmaker with a heritage rooted in precision and elegance. They needed an online flagship that matched the craftsmanship of their timepieces. Fast, refined, and effortless to shop on any device.
I rebuilt their storefront on WordPress with WooCommerce from the ground up: a custom editorial theme, cinematic product imagery, a lightning-fast custom build, and streamlined checkout with express payments. The result turns browsers into confident buyers.
The challenge:
An aging store losing high-intent buyers at checkout.
Their previous WooCommerce site was slow, hard to update, and leaked conversions on mobile, where most of their affluent buyers actually browse. Product pages didn’t convey the craftsmanship behind each watch.
The approach:
A bespoke WordPress theme engineered for desire and speed.
I designed a custom editorial WooCommerce theme with cinematic imagery, built a lightning-fast WordPress structure, and streamlined the checkout with express payments. Every section turns browsers into confident buyers.
Numbers that moved.
+48%
Checkout conversion
2.1s
Avg. page load
+120%
Mobile revenue
4.9★
Store rating
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