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Storia Fine Catering
A fine-dining catering brand that needed its website to taste as good as its menu. We built one that books events on the first visit.
Client
Storia Fine Catering
Year
2024
role
WordPress Developer
Timeline
5 weeks
platform
WordPress + Bridge Theme
Hospitality-designed. Built to book events on the first visit.
Storia is a fine-dining catering brand built around storytelling, premium ingredients, and the kind of events guests talk about for years. Their previous site felt like a brochure, missing the emotional pull of the food.
I rebuilt the site on WordPress using a customized Bridge theme with custom PHP modules: editorial typography, hero-scale food photography, a curated gallery of past events, and an inquiry flow that prequalifies serious leads. The site now matches the in-room experience.
The challenge:
A storytelling brand on a brochure website.
Storia’s previous site listed menus and contact info but missed the emotional storytelling that drives catering inquiries. There was no visual narrative, no past-event gallery, and the inquiry form was a generic contact form that didn’t prequalify leads.
The approach:
Custom Bridge theme build with PHP-driven gallery and inquiry flow.
I customized the Bridge theme with custom PHP modules, added editorial typography, full-bleed event photography, a structured past-events gallery, and a multi-step inquiry form that captures event size, date, and budget upfront. Storia now wakes up to qualified leads, not blank emails.
Numbers that moved.
+85%
Qualified inquiries
2.1s
Avg. page load
+60%
Time on gallery
+40%
Inquiry-to-booking rate
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